I consider myself to be a pretty savvy consumer, not easily swayed by promotions or ad campaigns. Having been burned before by empty promises and exaggerations- makeup that didn't make me look like angelina jolie, McDonalds fries that turned out NOT to contain that last monopoly piece I needed for the big screen TV, etc, I've developed the bullshit detector necessary to survive to old age with credit card intact. I'm only human, however, and sometimes I find myself purchasing something totally unnecessary for stupid reasons. My notorious PR weaknesses include new flavors of kit kats, breakfast food branded as "healthy", and the Aflac duck (Although my near-obsession with that duck has never translated into a purchase of supplementary insurance, you can bet that if I were in the market, it would).
But one marketing strategy everyone falls for sooner or later is "the free gift". The free tiny bottle of conditioner that comes with your shampoo, the prize in your cereal, the Nicholas Cage movie that comes in a DVD two pack with different, crappier Nicholas Cage movie. Japanese people are masters of the free gift strategy, using it when it really counts, such as when you are in a convenience store staring at a fridge full of bottled teas, waters, and iced coffees, distinguishable only by label and 10-20 yen. That's when they strike, strapping tiny plastic bags around the necks, not only increasing visibility, but also inticing curiosity. Picture the consumer, a middle aged Japanese man, facing the infinite rows of chilled beverages. He's not used to making the tough decisions, such as whether or not it's too hot to wear a tie, or which sauce should be used on which item in a bento box. He just wants to grab his tea and go. But people are beginning to stare, and the pressure is mounting. So he grabs the one with the prize, convinced he's made a smart business decision as he sips his tea and enjoys his brand new collectable cell phone charm, mini-pen, or figurine.
I however, have reached a certain age where I no longer feel the need to collect useless things I'm just going to end up throwing away. And what with all my ticket stubs, museum pamphlets, and foreign currency I haven't got room for them anyhow. But my heart stopped and my wallet opened when I saw a bottle of water strapped with a bag promising, and I kid you not, a tiny plant.
I grabbed it and ran back to the office to see what was up. What I found was a hard, quarter-shaped brown pellot, a pot only slightly larger than the lid to the water bottle, and a packet of seeds. Following the instructions carefully, I filled the pot half-full with (bottled) water and dropped the pellot in. Within seconds it blossomed into very fertile looking soil. I tore open the little packet of seeds and placed them gently in the soil as instructed, and then all I had to do was keep the soil moist and wait.
By the next morning the seeds had split open and wormy-looking things had sprouted out of them. A few days later they were standing up and one had leaves. I have no idea what kind of plants they are. They look like something you'd see in an organic salad.
I've had the thing for about a week, and the experience has been surprisingly educational. The amount of soil, water, sunlight, and plant involved is so minimal that anything I do to it produces immediate results. Leave it out in the sun for a few hours, and the soil dries and the plant withers. But a capful of water is all it takes to perk it back up again, so fast I could actually watch it as it happened. I'm beginning to understand its moods, how fragile it is, yet how resiliant. I'm getting to the point where I'm growing attached to it, at least enough to be afraid of killing it.
I'm not going to go into a whole thing about the miracle of life, and fresh green buds emerging from thin seeds or anything like that. I'm not even going to go the freud route and say that I've clearly been searching for something to nurture.
I will say that fairly soon my little plant is going to need a bigger pot. A bigger pot needs more soil. Where the hell do I buy soil? Moreover, where do I buy only enough to fill, say, a teacup? I may have to resort to going to the giant department store near work, where I'm sure they have tiny designer pots with designer soil, possibly with plants already in them. All in all thing is probably going to cost me at least 20-30 bucks, not including all the bottled water I've been giving it. But I guess thats what you have to be prepared for when you bring a life into this world... assuming it doesn't die this weekend while I'm out of the office.


















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